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Steve McMahon, president & founder of Insight Out, brings a unique analytics and brand strategy perspective to the VSBLTY Advisory Board. Insight Out provides research, analytical and strategic services to clients primarily in the CPG, foodservice and retail sectors, especially those with multi-unit operations. Since 2005, clients have included such leading brands as Aramark, Bob Evans, Choice Hotels, Coca-Cola, Hershey, Honey Baked Ham, Miller Brewing (Molson-Coors), Nando’s and Saladworks, where he also served as CMO for two years.

Mr. McMahon brings to the Advisory Board a long history of leveraging data to yield insights that inform brand strategy. He advises VSBLTY on planned future offerings related to computer vision measurement and analytics, especially as they pertain to the Store as a Medium.

Prior to launching Insight Out, Mr. McMahon was VP of Strategic Planning & Marketing at Aspen Dental, the nation’s largest retail dental practice management firm, where his horizontal growth model helped it to expand from under 50 offices to over 1,000 today in 45 states. Before that, he was CMO at Cinnabon, where he created a licensing business unit that accounts for some 75% of the brand’s $1 billion in retail sales today. Prior to Cinnabon, Mr. McMahon spent 12 years at The Coca-Cola Company in brand, channel, customer and global marketing roles, departing as Managing Director, North America. He also created and led the customer consulting team known today as the Coca-Cola Knowledge & Insights Group.