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Nienke Groenendijk is an accomplished Category Development Manager with extensive experience in the consumer health and FMCG sectors. Currently serving at Vrumona since June 2023, Nienke previously held similar roles at Haleon and GSK, focusing on Oral Care. Prior to these positions, Nienke worked as a Senior Trade Marketeer and Trade Marketeer at Vemedia Consumer Health Group, and gained experience as a Jr. Account Manager at The Kraft Heinz Company. Nienke began their career as a Research Consultant at Ebbinge & Company and a Senior Consultant at Content. Nienke holds a Bachelor’s degree in Hotel Management from Zuyd University of Applied Sciences and completed VWO at Odulphuslyceum.