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Lara Feyl currently serves as the Head of Business Development at VRPE since September 2024. Previously, Lara held the position of Business Development Manager at ET GLOBAL from September 2019 to September 2024, where responsibilities included brand presentation, customer consultation, and market analysis. Earlier experience includes roles as Project Manager for Media Services and SPS at Mesago Messe Frankfurt GmbH, where Lara managed advertising space sales and exhibitor coordination at trade fairs. Additional roles include Project Assistant at GHM Gesellschaft Für Handwerksmessen mbH and an internship at Messe Stuttgart, contributing to the organization and execution of various trade shows. Lara also has a background in promotional marketing with ROEDIG + PARTNER and completed a bachelor's thesis at Bosch focused on internal communication in trade fairs and sales events. Lara earned a Bachelor of Arts in International Tourism Management from Karlshochschule International University and participated in a study abroad program at Lahti University of Applied Sciences.