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John Hossack is a seasoned executive and entrepreneur with extensive experience in digital marketing and consultancy. As the CEO and Co-Founder of Brivia Consulting since April 2019, John emphasizes the importance of meaning in work and life for motivation and well-being. Additionally, John serves on the boards of several organizations, including VoxCell BioInnovation, RC Pets, Plugzio, and formerly TrafficDriven Technologies. Notably, John co-founded Cardinal Path, a global leader in digital measurement and marketing, where John held various leadership roles, culminating in the position of CEO from March 2016 to June 2018. John's previous experience includes serving as President/CEO of VKI Studios and involvement with the International Internet Marketing Association as President and Treasurer. John holds dual MBA degrees from The University of Texas at Austin and AGSM @ UNSW Business School, along with a Bachelor of Science in Economics from the University of Victoria.