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Ulf Modig is a seasoned professional in the automotive industry, holding various leadership positions at Volvo Cars and its subsidiaries. Currently serving as the Head of Field Service Actions and the Current Model Quality Region Market Manager for APAC, Ulf Modig has also held significant roles such as Director of Quality & Customer Satisfaction for APEC and Senior Manager for Governmental Investigations at Volvo Car Corporation. Previous experience includes serving as Customer Service Director at Volvo Car Malaysia Sdn Bhd and Current Model Quality Satellite at Volvo Car Japan, showcasing a comprehensive background in quality management and customer service within the automotive sector.