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Dr. Nick Copping is founder and co-CEO of Zoom Marketing, a high profile strategic positioning company in Palo Alto. He and co-CEO Ellie have successfully positioned more than 300 technology leaders since founding ZOOM in 1996 and continues to be deeply involved in all client projects. Nick began his career at Caltech researching upper atmospheric physics. He was the CEO of two companies and held executive positions at HP, Microsoft and ParcPlace-Digitalk. Nick is a Senior Fellow at the Ponemon Institute, a PADI Course Director, a former studio musician and all-around smart guy. He has a Ph.D. in Physics from Caltech.