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Soraya Benyoub is an experienced professional in marketing, communications, and digital strategy, currently serving in multiple roles since 2017 at the Royal Belgian Football Association and Voetbal Vlaanderen. Soraya is responsible for both online and offline communications for Vlaanderen's largest sports federation and oversees the digital projects and roadmap. Previous roles include Marketing Manager at Plopsa - Studio 100, where responsibilities involved local and national marketing activities, and significant contributions to the Football+ Foundation focusing on social responsibility in Belgian football. Soraya's career also includes club management with Open Stadium and coordination of the Belgian Homeless Cup. Educational qualifications include a Professional Bachelor's degree in Communication Management from Arteveldehogeschool and an Economist degree from Sint-Paulusinstituut.