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Amy Fallon is a seasoned professional in programmatic advertising, currently serving as a Programmatic Specialist at Vodafone since January 2025. Prior to this role, Amy held the position of Senior Programmatic Account Manager at the7stars from September 2021 to January 2025 and was a Senior B2B Delivery Executive at Encore Digital Media from May 2019 to August 2021. Earlier experience includes working as an Optimisation Manager at Time Inc. UK and a Junior Media Trader at Amnet Programmatic Experts for Dentsu Aegis Network. Amy's career began in hospitality, with roles such as Front Desk Receptionist at Shire Hotels and Conference and Banqueting Waitress at The Park Royal Hotel. Amy holds a BSc in Applied Geology from the University of Plymouth, completed in 2014, and A Level qualifications from St Nicholas Sixth Form.