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Robin Kroes (1975) has been Executive Director Strategy, Insights & Integration since the start of VodafoneZiggo on 1 January 2017. Robin is also responsible for the digital transformation within the company. Prior to that, he was VP Strategy & Integration during the merger of UPC and Ziggo in 2014. He was, among other things, responsible for market strategy, mergers & acquisitions and market intelligence, as well as overseeing the integration of UPC and Ziggo. Before that, Robin was appointed VP Strategy & Corporate Development and member of the Management Team at UPC Netherlands in March 2012, in which role he was also responsible for Content and Product Management, next to Strategy. Before UPC, Robin held several positions at Chellomedia, including VP Commercial, Operations and Corporate Development. Robin studied economics at the Erasmus University Rotterdam.