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Menno Taanman has extensive experience in digital analytics and data science, currently serving as Chapter Lead and Tech Lead in Digital Analytics & Targeting at VodafoneZiggo since September 2017. Previous roles include MarTech Scientist and Digital Data Lead at the same company. Menno's career also features a position as a lecturer in Advanced Marketing Analytics at Emerce from May 2016 to August 2017, alongside experience as a Data Scientist at Objective Partners and as a Business Intelligence Specialist at eBay Inc. Menno began a career in data analysis at Dé VakantieDiscounter and held positions at Outokumpu, Achmea, and Ernst & Young, with a foundation in econometrics from Tilburg University where a Master’s degree was earned.