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Bionda de Waal has extensive experience in digital service and online channel management, currently serving as Senior Online Channel Manager at VodafoneZiggo since 2011. Bionda has held various positions within the company, including Product Owner for OmniChannel and Team Manager for Training Quality of Conversation. In addition to VodafoneZiggo, Bionda is also a Barbier at Sjeerderij since May 2018. Bionda enhanced professional qualifications with a Post-HBO degree in Customer Experience & Journey Management from Competence Factory and a Post-Master Degree in Digital Marketing Strategy and Leadership from Beeckestijn Business School.