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Vinnie Santu has a diverse work experience in the field of media relations and public relations. Vinnie started their career as an Account Assistant at Arcay Corporate Communications in 1998 and worked there until 2001. Vinnie then joined College Hill as an Accounts Executive, specializing in investor relations and analyst communications. In 2002, Vinnie joined Cell C as a Media Liaison Officer and later progressed to the role of Specialist: Media & Communications and Manager Media Relations. In 2018, they had a secondment as a Public Relations Manager at GETblackSA before joining Vodacom as the Media Relations - PR Lead for their Financial Services, Business, and Consumer Business divisions.

Vinnie Santu obtained a Higher National Diploma in Advanced Diploma in Digital Marketing (ADDM) from Red & Yellow Creative School of Business from 2021 to 2023. Prior to this, they completed a Bachelor of Technology (BTech) in Public Relations Management at Tshwane University of Technology from 2014 to 2016, and a National Diploma in Public Relations Management at the same institution from 1997 to 1999.