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Prior to being CEO, Mohamed held the position of Consumer Business Unit Director and a member of Vodafone Egypt’s Executive Committee. His scope includes consumer marketing, internet, pricing and planning, brand and communication, international and roaming, customer insight, customer value management, sales, and digital marketing. Prior to this, he was appointed as Enterprise Business Unit Director (EBU). As EBU Director, Mohamed was accountable for marketing, sales, technical and operational resources that looked after the Enterprise business in Egypt.