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Chema de la Guía López is an experienced marketing professional with extensive expertise in the media and consumer goods sectors. Currently serving as Director de Marketing + Negocio Digital Medios Nacionales at Vocento since January 2022, Chema has been with Diario ABC since March 2008, holding roles as Director de Marketing and Jefe del Departamento de Marketing. Prior experience includes a position as Marketing Manager at Colgate - Palmolive España S.A. from July 1998 to March 2008. Chema holds a Master in Internet Business from ISDI (2017-2018) and a degree in Comercial - Marketing from Universidad Pontificia Comillas (1992-1998).