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Olav Aleksander Bu is an experienced professional with a diverse portfolio in sports science, coaching, and business entrepreneurship. Currently serving as an Advisory Council Member at Harvard Business Review and holding multiple roles as Co-Founder at Entalpi AS, Santara Technology AS, and DU KAN AUKA AS, Olav also leads as Owner & CEO of OAB AS, specializing in innovations and developments. As Head of Science for the Norwegian Olympic Sailing Team and a Consultant & Sports Scientist at Olympiatoppen, Olav applies extensive expertise in coaching, particularly with the Norwegian Olympic Team in Triathlon, guiding elite athletes such as Kristian Blummenfelt and Gustav Iden. Contributions to research and development in performance training, altitude acclimatization, and technology integration further exemplify Olav’s commitment to advancing sports science and athlete performance.