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Mariana Oliveira Lima is a seasoned professional in transformation and business development, currently serving as Senior Director at VML MAP since February 2024. Previously, Mariana held the role of Senior Director for CRM & Marketing Automation at Wunderman Thompson, leading initiatives to integrate data and technology for multinational organizations. With a strong background in customer engagement, Mariana has also worked as an Associate Director at CACI Ltd, managing a significant revenue stream and developing client strategies for major organizations. Mariana's career includes key positions at Wunderman, Aimia Inc, and substantial involvement in campaign management and analytics, demonstrating expertise in various marketing tools and methodologies. Mariana holds a degree in Information Management from NOVA IMS Information Management School.