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Filipa Ribeiro e Silva, also known as Pipa, is an accomplished professional with extensive experience in digital transformation and data-driven marketing strategies. Currently serving as the Global Senior Account Director for Digital Transformation at VML MAP since April 2024, Pipa leads the EU Client and Global Insights for The Coca-Cola Company. Previously, Pipa held a role as Global Sr. Associate Director at EssenceMediacom, where responsibility included developing global Performance Media and Data & Tech strategies for adidas. Additional experience encompasses leadership positions at News Corp Australia, Cardlytics, and Aimia Inc., where Pipa demonstrated expertise in account management, audience planning, and marketing execution across various sectors. Pipa also contributed to academia as a guest lecturer in Marketing Strategy at Hult International Business School. Educational qualifications include a Master’s degree in International Business and a strong foundation in communications and media.