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Caroline Fiedler is a seasoned professional with extensive experience in sales and concept development across various sectors. Currently serving as Sales Director at ITAB Group since February 2022, Caroline is responsible for commercial operations in Denmark, leading a team of 11 sales representatives and project managers. Caroline's background includes roles such as Engagement Manager at The Estée Lauder Companies Inc. and Head of Engagement at Specsavers, focusing on customer experience and market growth. With a solid foundation in concept development from previous positions at Matas A/S, Circle K Europe, and Coop i Danmark, Caroline holds multiple degrees in Industrial Design and certifications in personal training and nutrition coaching. Additionally, Caroline is an active member of the Danish Management Society.