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Prasanna M is an experienced professional in institutional sales within the asset management sector. Currently serving as the Head of Institutional Sales AIF at Vivriti Asset Management since December 2019, Prasanna previously held the position of Vice President - Institutional Sales at IDFC Asset Management Co. Pvt. Ltd. from December 2011 to December 2019, where responsibilities included managing marquee institutional investors and designing new client acquisition strategies. Earlier roles include Senior Manager & Head Distribution Sales at Kotak Mahindra Asset Management Co Ltd, AVP - Sales & Distribution at HSBC, and Systems Analyst at Tata Consultancy Services. Prasanna began the career as a Management Trainee at Sobha Developers Ltd. Educational qualifications include an MBA in Finance & Marketing from Anna University Chennai.