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Ignacio Rodriguez Zanón is an experienced professional currently serving as an Especialista de productos at VIVLA since April 2024, where responsibilities include defining the product vision and aligning strategies with business goals and market trends. Prior to this role, Ignacio held positions including Product & Design Lead at Komon, where development of monetization strategies for creators and communities took place, and Product Designer at Affirm, focusing on user experience and design validation through user research. Ignacio has also contributed to academic fields as a Fashion and Luxury Marketing Professor at GBSB Global Business School and has extensive marketing experience with companies such as Guerlain, YellowKorner, and Moët & Chandon. Ignacio's education includes a Master in UX/UI Design from KSchool, a post-graduate program in Fashion and Luxury Brand Management from ESMOD, and a Bachelor of Arts in Marketing Management from the University of Birmingham.