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Julie Felss Masino currently serves as president and CEO of Cracker Barrel, a position held since August 2023. Additionally, Julie is a board member at Vivid Seats since October 2021 and has held board positions at Cole Haan and PhysicianOne Urgent Care. Previously, Julie played a significant role in Taco Bell as president for both International and North America, as well as serving as senior vice president, president, and general manager of Fisher-Price at Mattel, Inc. Other notable positions include CEO and president of Sprinkles Cupcakes, various vice president roles at Starbucks Coffee Company, and an interim chief marketing officer role for Starbucks China. Julie received a BA in Communications from Miami University, graduating in 1993.