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With over 30 years of brand and product development experience in the nutraceutical, pharmaceutical, and medical device sectors, Mr. Edalat brings a keen eye for business development and growth opportunities to Vivera. His forward-thinking management approach as CEO has seen Vivera grow from a single division at its founding to over six divisions and counting today.

Leading Vivera’s business development domestically and internationally, Mr. Edalat works closely with Vivera’s sales and marketing teams to anticipate and meet market demands. With trusted global relationships built over the decades, Mr. Edalat has worked to leverage his connections and expand Vivera’s reach. As a member of the Forbes Business Council, Mr. Edalat shares his knowledge in leadership, management, and growth. In addition, he has led the Company through innovative research and development at home, focusing on maintaining Vivera’s core mission – putting patients first.