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Ana María R.

Head Of Marketing & Communication at VITELSA

Ana María R. has a diverse work experience in the field of marketing and communication. Ana María is currently working as the Head of Marketing & Communication at Grupo Vitelsa, where they are responsible for creating and implementing marketing strategies, managing the company's online presence, and designing graphics. Before joining Grupo Vitelsa, Ana María worked as a Community Manager and Webmaster at Centro de Convenciones Metropolitano de Quito. Ana María also has experience as a Digital Marketing & Communication Consultant and a Coordinadora académica at Academia AMIR. In addition, they have held roles such as Responsable Comunicación Corporativa at 6M LAW CONSULTING AND FINANCIAL SL, Responsable de comunicación at DCH - Organización Internacional de Directivos de Capital Humano, and Responsable de Marketing & Comunicación at Facthum We´ll Spain. Previous to these roles, they worked as a Jefe de Prensa at Ejército Nacional de Colombia, a Community Manager at ASOBARES COLOMBIA, and a Técnica de Comunicación Interna at Cofrem Caja de Compensación.

Ana María R. has a comprehensive education history in the fields of communication, marketing, and media. Ana María'seducational background includes a Bachelor's degree in Social Communication and Journalism from Corporación Universitaria del Meta, which they obtained between 2006 and 2011. Additionally, they completed a Specialized Diploma in Project Formulation and Evaluation at the same institution in 2013.

In 2014 and 2015, Ana María pursued further studies, obtaining two Master's degrees. The first was a Master's degree in Corporate Communication Management from EAE Business School, focusing on marketing and general marketing management. The second was a Master's degree in Image, Advertising, and Corporate Identity from Universidad Camilo José Cela, with a specialization in business communication.

Ana María has also acquired various certifications throughout their career. These certifications include training on integrating brand with marketing strategy, marketing digital expertise, SEO, graphic design, Google Tag Manager, ROI in social media, editorial calendar creation, content marketing, email marketing, storytelling, and WordPress. Ana María obtained these certifications through LinkedIn, with some acquired in 2021 and the most recent one in January 2023.

Additionally, they obtained certifications in SEO and SEM from Intalentia Innovación S.L.U in February 2017 and an Expert certification in Community and Social Media Management from Constanza Business & Protocol School in November 2016. Furthermore, in October 2013, Ana María attended a seminar on Strategic Communication Guidelines in the Army conducted by the Colombian National Army. Finally, they completed an Assistant course in Media Communication at Corporación Universitaria del Meta in October 2012.

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