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Yaffa will oversee and execute Vitech's marketing and communication strategies, themes, messages, and plans, in alignment with broader company objectives and strategies.

Yaffa comes to Vitech from Sapiens, a leading global provider of software solutions for the insurance industry, where she served as the Chief Marketing Officer & Head of Corporate Communications. In this role, she was responsible for all aspects of Sapiens' global marketing strategy, including brand strategy, messaging, communications, public relations, and demand generation.