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Alexandre Tarifa serves as the Chief Executive Officer and Chief Operating Officer at Vitat, overseeing Technology, Product, Agility, and Marketing with a team of approximately 100 individuals since July 2021. In addition, Alexandre is an angel investor at Silverguard, a mentor at Honey Island Capital, and an advisor for Kyte App. Previously, Alexandre co-founded and was the CEO of tech.fit, driving a 40% revenue growth and leading a successful Series A fundraising round, ultimately facilitating the sale of the company to Grupo RaiaDrogasil. At MinhaVida, Alexandre held the position of Director of Technology, managing a team of 30 and overseeing operations, while also serving as a professor at several academic institutions. Alexandre's educational background includes executive programs and degrees from institutions such as Fundação Dom Cabral and MIT, along with a Master's degree in Computer Science from UFSCar.