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Joe Faretta is a seasoned professional in sales and business development, currently serving as the Regional Account Manager for the Southeast at Vitamin Well Group since October 2024. In this role, Joe oversees operations in North Carolina, South Carolina, Tennessee, Alabama, Georgia, Mississippi, and Florida. Prior to this position, Joe held the title of Vice President for the East Region at Sweetwood Smoke & Co. from December 2021 to October 2024, where responsibilities included managing business development for convenience wholesalers and retailers in the Northeast Division. Joe also gained valuable experience as an Account Manager at S&S Food Broker, Inc., and as a Territory Sales Manager.