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Jennifer Aniston joined Vital Proteins as Chief Creative Officer November, 2020. In this role, she leads the creative team, is the face of the brand’s upcoming campaign, and assists in product development and overall brand strategy.

Of Aniston's many deals she’s signed over her roughly 30-year career - following sponsorships with brands like Aveeno, Smartwater and Eyelove - this is her first business venture in the wellness space.

Aniston previously held a partial stake in Unilever-owned hair-care brand, Living Proof, and also served as a spokesperson. The actress sold her stake to the beauty conglomerate when it acquired the brand in 2016.