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Heike Laube has a diverse work experience across various industries. Heike started their career as an intern at Rocket Internet SE in 2009, followed by an internship at Otto (GmbH & Co KG) in 2010. In 2011, they had internships at Zalando SE and Springstar, where they gained experience in online marketing and international team management. From 2013 to 2014, Heike worked as a Business Development Manager at nu3 GmbH. Heike then joined Airbnb in 2014 as a Partnerships and Field Marketing Specialist, where they executed global and regional campaigns for the German-speaking market. In 2016, they worked as a Junior Account Manager at TBWA\Düsseldorf. From 2017 to 2019, Heike served as a Business Development Manager at Soyan VitaMed Natur GmbH. Heike then joined VITAFY BRANDS in 2020, starting as a Brand Manager and later transitioning to the role of Marketplace Manager. As of September 2021, Heike Laube is currently working as a Team Lead Marketplaces at VITAFY BRANDS.

Heike Laube began their education journey in 2009 at Katholische Universität Eichstätt-Ingolstadt, where they pursued a Double-Degree in "German-Chinese Double Degree in Business Administration." Heike attended this institution until 2012. Following this, from 2012 to 2013, Heike Laube studied at Tongji University to further their education in a similar program, the "German-Chinese Double Degree in Business Administration." After a break, Laube resumed their studies in 2017 at Humboldt-Universität zu Berlin. Here, they pursued a Master of Science degree in Business Administration, completing their studies in 2019.