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Craig is a global senior executive having managed International, Australian, and New Zealand pharmaceutical and complementary medicine companies including Warner-Lambert, Novogen, Metagenics, and Vitaco.

He has an extensive background in general management and sales and marketing director positions and has a track record of growing and developing health and wellness brands and businesses both locally and internationally

Craig joined Vitaco in 2017 and commenced his current role of CEO in January 2018. Prior to the CEO role, Craig held the position of General Manager Supplements.

Prior to Vitaco, Craig was the Director of Sales for Metagenics, Australia/New Zealand’s leading natural medicine company. For the two years before Metagenics, Craig was the CEO of McCann Health Advertising Agency, one of Australia’s most awarded healthcare advertising agencies, working with clients and brands in the pharmaceutical, OTC, and natural medicine markets.

Prior to McCann, Craig was General Manager for the international, Australian-based Biotech company, Novogen. During nine years at Novogen, he led the business into 23 countries with a brand of clinically proven natural medicines specializing in women’s health. Before Novogen, Craig worked 15 years in the Over Counter consumer pharmaceutical category including 9 years for Wellcome New Zealand and Wellcome Australia, 6 years for Parke Davis/Warner-Lambert Australia, and Pfizer Australia.