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Dr. Lakshminarayana Reddy K is an accomplished academic in the field of Management Studies, currently serving in the Department of Management Studies at Visvesvaraya Technological University since January 2014. Prior to this role, Dr. Reddy held the position of Head of the Department of MBA at K S School of Engineering & Management from June 2012 to January 2014 and worked as an Assistant Professor at M S Engineering College in Bangalore from July 2008 to June 2011. Dr. Reddy began academic career as a lecturer at Sheshadripuram First Grade College in 2007. Dr. Reddy earned a Doctor of Philosophy (PhD) in Management Studies with a focus on Branding and Consumer Behaviour from Visvesvaraya Technological University (2014-2019) and previously obtained an M.Phil in Marketing and HR from TGOU (2007-2008), an MBA in Marketing from Visvesvaraya Technological University (2005-2007), and a Bachelor of Business Management degree in Marketing from Bangalore University-Vivekananda Degree Colleges (2001-2005).