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Veronica Gonzalez is a Co-Founder and Director at Sow Employer Branding since August 2023, specializing in consulting services that enhance Employer Branding for medium and large companies in Latin America. Currently serving as Chair Vistage at Vistage Worldwide, Inc. and as a Senior Associate at Bäcker & Partners, Veronica brings extensive experience in talent acquisition and HR management. Previously, Veronica held various senior roles at PUMA Latam from November 2014 to September 2023, including Regional People Connection & Attraction Senior and P&O OD Sr Teamhead, where responsibilities encompassed recruitment and talent management across multiple countries in the LATAM region. Additionally, Veronica served as an HR Business Partner at Quintiles for a decade, focusing on enhancing organizational performance and supporting HR functions in Latin America. Early experience includes a Commercial Assistant role at Telefónica. Veronica Gonzalez holds a degree in Labor Relations from the University of Buenos Aires and an ICF Certified Ontological Coaching certification.