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Erika Medina serves as the Director of Brand Awareness and Company Promotion at Vista Sotheby's International Realty. She works alongside the Senior Leadership Team to develop the direction and strategy of the company's branding, marketing, and agent success services.

Originally from Des Moines, Iowa, Erika was raised on the principles of authenticity, hard work, and respect for others. Her family moved to Mission Viejo when she was a teenager, and Erika immediately fell in love with everything the Southern California lifestyle offered. An avid basketball player throughout high school, she learned that commitment and teamwork paves the way to success.

Erika graduated from California State University of Fullerton with a bachelor's in science in Human Services. She began her professional career in sales and customer service at Home Depot, one of the world's top retail companies. After eleven years with the company, she made the move to Vista Sotheby's International Realty. Erika quickly identified the exclusive opportunities and innovative marketing tools the Sotheby's International Realty brand provided to increase her company's market share and agent success. In 2019, she was promoted to her current role as Director of Brand Awareness and Company Promotion, one of the largest departments at Vista Sotheby's International Realty. After hand-picking a team of exceptional and experienced design and marketing specialists, her department fully supports the over 250 Vista Sotheby's International Realty agents with any and all of their marketing needs.