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Erica Belanger Grillo is a seasoned marketing professional with extensive experience in performance and digital marketing. Currently serving as Director of Performance Marketing Technology at Vista Outdoor Inc. since June 2021, Erica leads cross-functional teams to execute strategic omnichannel goals and enhance marketing technology integration. Prior roles at Vista Outdoor include Senior Manager and Performance & Digital Marketing Manager, where Erica focused on digital marketing strategy and performance across various channels. Previously, Erica held positions at ASICS Corporation, managing performance run marketing initiatives and digital campaigns, as well as roles in public relations and account management at agencies such as IMG and Cohn & Wolfe. Erica's educational background includes a Bachelor's degree in Sport Management and Public Relations from Syracuse University.