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Deepika Singh is a Senior Director at Vista, overseeing the design editor and content domains, focusing on enhancing do-it-yourself design experiences with innovations such as AI-driven content generation tools and logo maker applications. Previously, Deepika held multiple roles at Vistaprint, including Director of Technology, where responsibilities included replatforming the merchandising platform supporting a $1.2B eCommerce site, and Senior eCommerce Product Manager, successfully driving key customer experience projects that generated over $20M in incremental revenue. Deepika's career began at Granite Group Benefits and Transnational Security Studies, where skills in website development and internet marketing were honed, supported by a Bachelor's Degree in Computer Science and Engineering from PES University.