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Ella Safi is a UX Designer at Visma Software Norge since February 2023, previously holding the position of Product Designer at Anderssen & Voll AS for a brief period in early 2020, and at 04 Studio from 2015 to 2018. Ella obtained a Master's degree in Product Design-Design in Complexity from OsloMet – Oslo Metropolitan University between August 2019 and June 2022, and a Bachelor's degree in Industrial and Product Design from Art University of Isfahan from 2011 to 2015.