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Åsa Söderlund has worked in a variety of roles in the marketing and communications industry since 2003. In 2003, they worked as a journalist at Nya Wermlands-Tidningens AB, where they interviewed, researched, wrote, and photographed for Säffletidningen. In 2004, they worked as a salesperson at IKEA Group, where they worked in the cashier and kitchen departments. In 2006, they worked as a consultant at Manpower, where they worked at Maersk Line and ABF Vuxenutbildning. In 2007, they worked as a marketing coordinator at Prêt à Porter Group, where they worked with three brands and acted as an in-house agency and project manager. In 2010, they worked as the marketing manager for Fred Perry at Gustafssons Sport & Leisure, where they were responsible for external communications and brand building in Sweden. In 2018, they worked as the content manager at Double Cloud, a digital agency, where they learned about analytics, SEO, and measurement. In 2019, they worked as a freelance content marketing manager and content writer at Great Enough Content, where they set strategies for content marketing and drove content projects. Currently, they are the marketing manager at Visiba Care.

Åsa Söderlund has a long educational history. Åsa obtained their Studentexamen from Sundsta- Älvkullegymnasiet in 2001, after which they attended Örebro University from 2002-2005, where they earned their Fil kand in Medie- och kommunikationsvetenskap. Åsa then attended the University of Gothenburg from 2005-2006 and earned their Fil Kand in Planerad Kommunikation. In 2011, they attended Berghs School of Communication and took a course in Att positionera och bygga varumärken. In 2016, they earned their Professional Diploma in Digital Marketing from the Digital Marketing Institute. In addition to their formal education, Åsa Söderlund has obtained certifications from Megadeals Advisory, HubSpot Academy, and Digital Marketing Institute.