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Mariya Kupriyenko is a seasoned entrepreneur and product manager with a rich background in building impactful online solutions. As the founder of Virtue, Mariya focuses on empowering online brands to drive positive consumer engagement through a platform that connects users with over 40,000 causes. With experience in leading product initiatives at FutureLearn, NZME., and The Warehouse Group, Mariya has demonstrated a strong capability in data-driven decision-making and market strategy. Previous roles include co-founding tapcreative.services, serving as a business analyst and project coordinator at Accident Compensation Corporation, and founding In Good Company, alongside being a featured speaker at Product School. Mariya holds a Bachelor of Science from Victoria University of Wellington and additional certifications in Agile leadership and data protection.