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Zineb Filali is the Group People Director for Virgin Mobile Middle East and Africa.

Prior to moving to Dubai with her family, Zineb started her career as Production Leader in Decathlon Morocco then she joined Virgin Mobile Middle East and Africa in 2008 to lead the People team across the Group.

Zineb manages the VMMEA People Strategy and all aspects of the People life cycle, ensuring that culture and engagement, amongst other people driven initiatives, are defining Virgin Mobile as the Employer of Choice within the region.

Additionally, Zineb supervises and provides consultation to management on strategic people plans, compensation, benefits, learning and development, budget, and people relations.

Zineb holds a Master degree in Strategic Human Resources Management from the Middlesex University in Dubai.