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Antony Rodgers is a seasoned Business Analyst currently employed at Virgin Media O2 since February 2024. Prior to this role, Antony held several positions at Upp, including Spatial Data Operations Lead and Geomarketing Analyst, where responsibilities included aligning network build and marketing teams through end-to-end data workflows and developing sales strategies. Antony also contributed as a Research Collaborator at CARTO, focusing on mobility data for transport mode prediction using machine learning. As a Senior Consultant at 1Spatial, Antony served as a technical liaison for projects in data integration and management, while earlier experience includes roles as a GIS Technician at National Grid and Technical Assistant at Derbyshire County Council. Antony earned a Master's degree in Geographic Data Science from the University of Liverpool and a Bachelor's degree in Physical Geography from The University of Sheffield.