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Michelle Rolston is a seasoned marketing professional with extensive experience in leading integrated marketing campaigns across various sectors. Currently serving as Head of Marketing at Virgin Active Australia since January 2019, Michelle oversees a team and manages the marketing budget, focusing on end-to-end campaign execution and performance optimization. Previous roles include Integrated Communications Specialist and Media Planning Executive at IAG, where communication strategies and media planning were prioritized. Michelle's career began at OMD Australia, managing major accounts and media trading. Academic credentials include a Bachelor of Business with a Marketing major from the University of Technology Sydney and an Advanced Diploma in Marketing from North Sydney College of TAFE.