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Anna Jimenez i Pons currently serves as the Head of Demand Partnerships at Vio.com since November 2024 and is a Founding Member of Women in E-Travel, a Spanish initiative focused on enhancing the visibility of women in the online travel sector. With extensive experience in strategic partnerships at KAYAK, including roles as Director and Senior Manager, Anna has successfully managed global teams and fostered significant business development across various Southern European markets. Additionally, Anna has contributed as the Barcelona Chapter Leader for Travel Massive and has held academic positions as a university professor specializing in tourism and marketing. Educational qualifications include multiple master's degrees in marketing and business, supplemented by a program in negotiation strategies from IESE Business School.