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Brian Nguyen is a seasoned business strategist with extensive experience in various leadership roles across the e-commerce and consumer goods sectors. Currently serving as the Head of Business Strategy for the Vietnam Market at VINFAST since October 2023, Brian leads efforts in consumer insights and strategic planning. Prior to this role, Brian was the Senior Business Development & Channel Commerce Platform Manager at UrbanFox from January 2020 to September 2023, where responsibilities included managing the business development cycle and achieving sales targets. Previously, Brian excelled at Lazada Group as a Senior Project Manager, achieving remarkable sales performance and driving marketing initiatives. Other significant roles included Country Sales & Marketing Supervisor at MANDOM CORPORATION and Regional Sales Manager at OPPO, both showcasing strong achievements in sales, marketing strategy, and partnership development. Brian holds a Bachelor's degree in Business Administration, Management and Operations from the University of Economics Ho Chi Minh City.