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YooNa Lee currently serves as the Senior Regional Marketing Manager for APAC and the Middle East at Viña Concha y Toro, a role held since February 2018, where responsibilities include aligning customer marketing initiatives with global priorities, maintaining market knowledge, identifying product opportunities, executing budget planning, and managing brand awareness campaigns. Prior experience includes serving as Brand Manager at Keumyang International from September 2014 to December 2017, focusing on developing RTM strategies and brand partnerships for various winery brands. Additionally, YooNa Lee held the position of Marketing Assistant at the Korea International Trade Association from August 2012 to July 2013, where contributions included assessing marketing tactics and assisting with trade show events. YooNa Lee holds a Bachelor's degree in Korean Language and Literature and Business Administration from Dongguk University, and is currently pursuing a Master's degree in Tourism and Wine at Kyung Hee University, alongside previous studies at the University of Utah.