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Felipe Larraín was General Manager of Viña Almaviva between 1989 and 2019. During his tenure, he promoted a strong policy of opening up to international markets through the Plaza de Bordeaux, consolidating Viña Almaviva as the first Chilean winery under the chateaux concept. As of 2020, he joins the Viña Almaviva Board of Directors. Since 2002 he has been the Director of Frutícola Viconto, a fruit producing and exporting company, he is also the director of its subsidiaries Greenvic and AMA. Since 2015 he has been a member of the Board of Directors of Viñedos Emiliana SA, a company dedicated to the production of organic wines.