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Chin Sheng Lam is a seasoned sales and business manager with extensive experience in the retail and consumer goods sectors. Currently serving as Sales Manager for Off Trade at Viña Concha y Toro since January 2023, Chin has previously contributed to Wella Company as Business Manager for Singapore and Malaysia, where strategic planning, market analysis, and relationship management were key responsibilities. Versatile expertise spans roles at Philip Morris International, Delegat Limited, L'Oréal, and The Dairy Farm Group, demonstrating a track record of driving sales growth, optimizing business processes, and nurturing key customer relationships. Chin's educational background includes a Bachelor of Arts (Hons) in Retail Marketing from The University of Stirling and a Diploma in Marketing from Nanyang Polytechnic.