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Melanie Schmitz is an experienced marketing professional currently serving as the Manager of Retail Media / Amazon Campaign at Villeroy & Boch since December 2021. Melanie is responsible for planning and coordinating the global Retail Media Campaign Strategy within the Dining & Lifestyle sector, including goal-setting, campaign execution, and analytics. Previous roles at Villeroy & Boch include Junior Manager in Performance Marketing and Graduate Trainee positions focused on eCommerce, Corporate Marketing, and Social Media. Prior to this, experience includes a Junior Marketing Manager role at phase grün. marketing & kreation, involvement in market research at Saarland University, and various internships in marketing and public relations. Melanie holds a Master of Science in Business Administration from Universität des Saarlandes.