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Marcelo Bortone is a seasoned commercial manager currently serving as Gerente Comercial at Liv Up since October 2022. Prior experience includes over 16 years at Ambev, where Marcelo held various leadership roles, including Gerente Nacional for Beyond Beer and Cervejas Premium, focusing on strategic sales initiatives across key national and regional clients. Marcelo also has experience managing national key accounts and trade marketing, demonstrating expertise in distribution, profitability, and sales team leadership. Earlier in career, Marcelo worked as a Sales Assistant at Bardella S/A. Marcelo holds an MBA in Marketing from FGV and a Bachelor’s degree in Administration from Universidade São Judas Tadeu.