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Mario Rauter is an experienced brand marketing professional currently serving as the Head of Brand and Marketing at Vienna Business Agency since September 2023. Prior to this role, Rauter held various positions including Brand Director at Eurostar and Brand Strategy Consultant at EE. Rauter has a strong background in brand strategy, communications, and marketing, having worked with companies such as Simba Sleep, Hive, and Lloyds Banking Group, where Rauter contributed to significant brand positioning and expansion initiatives. Notable achievements include leading brand management and marketing efforts during periods of rapid growth across multiple markets, including the development of global brand strategies and integrated marketing campaigns. Rauter holds an MA in Media from the University of Graz and participated in The Marketing Academy Scholarship program.