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Ruth Nichols has over 8 years of work experience in the media industry. In 2012, they worked as a Production Assistant at Paul Winter Photography + Film + Production. In 2013, they were a Marketing Intern at The Wall Street Journal, where they supported the ad sales team with research, proposals and creative ideas for integrated media campaigns. From 2015 to 2016, they worked at BuzzFeed, where they held three roles: Client Services Manager, Account Planner, and Junior Account Planner. During their time at BuzzFeed, they pitched and managed campaigns for large European accounts, and focused on client and agency education. From 2016 to 2018, they worked at JOE Media as a Planning Account Director and Senior Planner. Finally, from 2018 to present, they have been a Strategy Director, Strategy Lead, and Account Director at Vidsy.

Ruth Nichols graduated from Bournemouth University in 2015 with a Bachelor of Arts (BA) in Advertising and Marketing Communications. Prior to that, they attended Brighton, Hove and Sussex Sixth Form College from 2008 to 2010, where they studied Maths, Media and Sociology.