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Eeva-Leena Niemelä is the current head of sales and partners in Finland at Videoly. Eeva-Leena has held various positions at different companies in the past, including Roschier, Attorneys Ltd., Dittmar & Indrenius, and Hannes Snellman. Niemelä has experience in finance, M&A, and restructuring. Eeva-Leena also worked at Roschier's Stockholm office for five months in 2015.

Eeva-Leena Niemelä has a Master of Laws (LL.M.) from the University of Helsinki and has also done a student exchange in Law at The University of Manchester. Eeva-Leena has also completed the Reifeprüfung from Deutsche Schule Helsinki.

Eeva-Leena Niemelä reports to Nora Huovila, CEO & Co-Founder. They are on a team with Paula Poukka - Chief Commercial Officer, Denis Demchenko - CTO, and Katerina Andryukhina - Finance Manager.